How to Build a Strong Pinterest Profile for Your Food Business

Your food business needs to be on Pinterest. If you’re like most business owners, you probably think Pinterest and social media as a whole is a waste of time. Well it’s not.

If you don’t already know, Pinterest is the newest social site to hit the mainstream and it can be addictive. Most of the users are women, so if your product or service is marketed to women, you need to be on Pinterest now.

Before you get overwhelmed with yet another social media darling, take a few minutes to build yourself a strong Pinterest profile and a strategy for the best way to use it for your food business.

#1 Separate Your Personal Pinterest from Your Business Pinterest

You can have more than one Pinterest account. Simply send yourself an invitation so you can have a personal account and a business one. Do this as soon as possible because it takes a while for the team at Pinterest to send you the invite.

#2 Create a Username That Prospects and Customers Will Recognize

People will search for you on Pinterest. If you already have a Facebook and/or Twitter business profile try to keep them consistent with your Pinterest profile. If you can’t get the exact name try adding “biz” to the end of the name. This will create continuity and make it easier for people to find you on any given site.

#3 Add an Image of Your Logo

Include an image of your logo if it is something people will recognize right away once they land on your Pinterest page. If you don’t have a logo you can create an image of the business name, use the header from your website, or even use a picture of your flagship product. If you’re a service provider or if there is a face to your business (like Martha or Rachel), upload a picture of that person. Just make sure that whatever you use, it is consistent through all social media websites.

#4 Your About Paragraph

Add a short description in your “About” page. Instead of listing your bio or a bunch of website addresses, keep it short and emphasize the benefits of your product or business. For example, if your food business is dedicated to gourmet party appetizers your bio might be as simple as “Gourmet appetizers delivered right to your door.” Or “The easy way to serve hand-crafted appetizers at your next party…in 20 minutes or less.”

#5 Add Follow Buttons

When you’re creating your profile you have the option to add:

· Your website

· Your Twitter profile

· Your Facebook profile

They’ll show up as buttons under your picture on your profile page. Fellow pinners can then click on any button and be taken to the respective site. Bonus: When you “pin” something you can click the Twitter button to tweet it or click the Facebook button and post your pin to Facebook in seconds!

As you’re creating boards for your food business, try to capitalize on a few branding tactics. For example, add keywords to your board’s names. For example, a few keywords to use in the food business can be: “gourmet food”, “quick and easy recipes” and “food gifts”.

Be sure to use related keywords for your specific business in the titles of your boards and also in the description section of what you pin and you will build a strong Pinterest profile in no time.

Three Important Keys on How to Start a Home Vegetarian Food Business in Your Home

Many have turned to the vegetarian lifestyle for the health and environmental benefits. The availability of vendors for this product is rather slim. Maybe you are interested in prospering in this niche market. This article will cover three important keys on how to start a home vegetarian food business in your home. You have to remember first that this is a business. You must run it like a business to stay afloat.

1) Create a plan. It has been said many times that businesses fail due to poor planning and nearly 80% of food businesses fail in the first 3 years. The wrong idea, mismanagement, or not enough financing can be tracked back to poor planning. Think about what you are going to sell, how you will distribute the product, how you will store the goods, and how much the cost will be prior to starting the business. Most food businesses work on a 20% profit margin; after the overhead and food cost. Can your plan become profitable in the first three years?

2) Be sure to get the proper licenses, etc. The US Small Business Administration could be a great source of information. The local chamber of commerce can give you all the necessary business information for your area. You will want to meeting with your local health department for a list of requirements pertaining to the food industry in your county. Business licenses, taxes, payroll, and general book keeping processes should all be in place before you open the doors.

3) A lot of people start a cooking business because they love to cook or their friends are always commenting on how good they cook. That is a great reason to be a cook, but can be a disaster if they have little or no business talents. There is much more to this type of business that cooking. Owners will need to wear many different hats to make this profitable. Another solution may be to surround yourself with others who have the talents that you are lacking. Be sure to factor in the cost of this talent as you begin the planning process.

These are a few tips on how to start a home vegetarian food business in your home. One more aspect is marketing. You will need a way to let your customers know you are in business. There are a lot of resources out there to help you with that as well.

Start a Food Business

Lots of people are finding themselves in bad financial situations, especially with the economy in its current condition. However, looking for a new job isn’t the only way out of your current financial doldrums. If you always dreamed of owning your own business, this may be the perfect time to get started. You’ll be amazed by the benefits of being our own boss and owning your own company. You can start small, in your own kitchen. Keep growing or keep it small according to your comfort level and your ability to take risks to expand and deal with new business decisions.

Food related businesses are among the most popular and profitable choices. They can be started quickly and easily, and the demand is reasonably consistent. After all, everyone needs to eat. You can put together a profitable and worthwhile catering or concession business using minimal resources and in only a short time.

Start up costs for food businesses are generally low, and while you still need to have good business skills, you don’t need a lot of specialized experience or education. Businesses can function full time, or only part time, as you have the resources available. It’s also a business that can work with help from your family. You’ll have to talk to them before assuming they’ll be part of your new venture, but kids and other family members can be a big help.

Food is generally considered a recession proof area, and there is a high potential for profit if you choose your focus well and can attract the right customers. Since word spreads fast about a great new place to eat, many food businesses can begin to earn a profit much more quickly than a lot of other small start ups. In addition, if you love dealing with people and making them happy, your food business will be fulfilling and a lot of fun.

Licensing requirements are minimal, and the business usually works on cash. You’ll get complete control over every aspect of the business and will be able to customize it so that it works best for you. In bad economic times, food can provide a financial lifeline, and you’ll never be bored. Do some research online and set up a step by step business plan so you have an idea how to start. Don’t jump into this blindly, as you do not want to lose any money with the wrong decisions.

Of course, there are downsides to every kind of business, and food is no exception. Check into the zoning laws where you live, in case there are regulations for your town. You’ll need to remember that any form of self employment requires you to take care of your own insurance, and that you won’t get paid vacation or sick leave. Taking a vacation can also be tricky, since your customers depend on you to be there. The business is also vulnerable to unpredictable circumstances, and can be both competitive and physically demanding. If you’re not ready for this, food may not be for you.

However, that doesn’t mean that your own food business is not a great opportunity. You just have to think hard about what you’ll be putting into it and what you could be getting out of it. If you’re looking for something new and want a change of career, a new business could be just what you have been waiting for. See what opportunities are available and what your options might be.